Following on from my last blog, once the reflection part of the process is done, it’s time to set some goals for 2013!
1. What do you want to achieve in 2013? Write it in a paragraph in present tense as if has already occurred. “I am excited by what I have achieved in 2013. I am earning $XXX, have made XX placements during the year of which XX were exclusive clients. I feel very satisfied with my results and my team leader has acknowledged publicly what a great year I have had.”
2. Based on your results from last year, identify what has to change in order to get you there. Do you need to build stronger client relationships? Do you need to source better quality talent? Do you need to change your key performance indicators to get a better result? Set some goals based on the result you seek.
3. Ask yourself “What can I offer that my competitors don’t? What is my differentiator to the recruitment market?” It could be as simple as being an Accredited Recruitment Professional or perhaps you are a specialist in your particular market. Write down what you believe your differentiator to be and tell your clients and candidates. Remind them of why they choose to work with you rather than your competitors.
4. Assess what development you need in order to reach your goals. What do you need to commit to in order to build your skill level? Perhaps you need a refresher in headhunting techniques or to do some research on how to use twitter and other such tools effectively or maybe engaging a coach will help you achieve the results you want. Invest in your own development to stay ahead of your competitors.
5. Be pro-active and meet with your manager to discuss your findings. Brainstorm ways that your organization can become more flexible to client needs. Go with a list of training you would like to undertake in 2013 and present your case for why it will make you a better performing recruiter. Discuss your key performance indicators and whether or not they need to change to assist your performance.
The recruitment industry is dynamic and challenging and the keys to your success lie in your ability to reflect, analyse, and change. Set aside an hour or two to undertake the exercises described above and you will be set for success in 2013.
Until next time, be the best you can be - Gaynor