This is absolutely paramount to your professional success. I honestly believe you have to know this skill in order to succeed in todays technological age. That skill, my friends, is using Linked In.
The key to mastering the professional networking tool of the future is being involved. I say it over, and over – but if you are going to use it, make sure you are involved present and posting regularly.
People with more than 20 connections are 34 times more likely to be approached with a new opportunity. All of the fortune 500 is represented on Linked In. This network is massively under-utilized.
Most people use LinkedIn to “get to someone” in order to make a sale, form a partnership, or get a job. It works well for this because the online network of more than 8.5 million represent more than 130 industries.
Increase your visibility! Make sure you are seen heard and recognized by your target. Make connections, post relevant material and message those you need to in a timely and regular fashion.
Improve your connect ability. Most new users put only their current company in their profile. By doing so, they severely limit their ability to connect with people.
Have you ever thought of scoping out your interviewee? Knowing who plays soccer, who knows who, or where they’ve worked is better than an awkward silence after “how are you?”
Most of all - The power and credibility that LinkedIn provides is un-matched. Referrals gained through a professional network such as LinkedIn are more qualified and LinkedIn offers a more efficient way to build your referral base.
So – there’s only one thing for it! Get on, get posting – get recommendations. Your linked in is you personal CV; it’s a billboard of recommendations, everything you’ve done well, all your achievements in one place!
Until next time - be the best you can be!